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MGM Resorts and Hyatt recently announced the end of their strategic partnership, effective September 30, 2023.
We did a quick search for new trademark filings to see if we could find any clues to what's next. Note: these are my predictions, I could be completely wrong :)
MGM Collection
On June 13, 2023, MGM filed a trademark for "MGM Collection" relating to hotel accommodation services, restaurant, and bar services.
Could MGM take the Hyatt playbook of partnering with other small boutique hotels?
Marriott x MGM
The more exciting prediction that I hope is happening is that MGM could potentially partner with Marriott Bonvoy. There's a lot of connecting dots.
The Cosmopolitan Las Vegas is part of Marriott Bonvoy, and MGM acquired Cosmopolitan for billions. Despite the sale to MGM, Cosmo was keeping the Mariott partnership.
The Marriott partnership didn't extend to other MGM resorts because of their Hyatt partnership. Could this whole situation be that Marriott and MGM have finalized a partnership?
To me, that's the most interesting outcome because a lot of us also have Marriott status. If that happens, it means that there's still a path to waived resort fees for half The Strip.
On May 9, 2023, Marriott International filed a trademark for "It's In The Cards" related to promoting the sale of credit card accounts through the administration of incentive reward programs.
We'll have to wait and see what's next for MGM Rewards!
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Editorial Note:
Opinions expressed here are the author's alone, not those of any bank, credit card issuer, airlines or hotel chain, vendors or companies, and have not been reviewed, approved, or otherwise endorsed by any of these entities.
