American Express has cards that earn cash back, and others that earn Membership Rewards. Before you apply for a card, there are a few limitations to product changes to keep in mind.
The first one is that you cannot product change a cash back card to one that earns Membership Reward points. For example, you can't product change a Blue Cash Everyday® Card from American Express to an Amex EveryDay® Credit Card.
The second rule is you can't product change a charge card to a credit card. This means that you can't product change the Centurion Card from American Express to an Amex EveryDay Credit Card. However, you can downgrade an American Express® Gold Card or The Platinum Card® from American Express to the American Express® Green Card.
You also can't product change a business card to a personal card. For example, you can't product change The Business Platinum Card® from American Express to a personal Platinum Card. Not being able to product change between business and personal cards is standard practice.
For co-branded cards, you can only product change within their respective group. For example, the Delta SkyMiles® Gold American Express Card can be product changed to any Amex Delta card.
American Express often gives you promotions to upgrade from one card to a higher tier card. It may seem like a good offer, but once you upgrade, you will never qualify to get the welcome bonus for the higher tier card. Amex has a once in a lifetime rule for welcome bonuses, meaning you can't receive a welcome bonus for a card you previously or already have.
With a card like The Platinum card, there's not a free downgrade option. The American Express Gold Card and the American Express Green both have annual fees.
Regarding upgrades, the main reason to do it is if there's an offer attached and if it gives you increased value. For example, if you have the Amex Gold and you get an upgrade offer for the Amex Platinum, upgrading would save you a hard inquiry. I recommend this if you're inquiry sensitive and are applying for a mortgage or buying a car in the near future.
The other potential reason to upgrade is if the welcome bonus for the card itself isn't worthwhile.
American Express has been doing a large marketing push with increased welcome bonuses for new cardholders. Cards like The Platinum Card from American Express and the American Express Gold Card earn Membership Rewards (MR) points.
The value of Membership Rewards points can vary based on how you plan to redeem them. In this post, we’ll go over the best and worst ways to redeem Amex points.
The data points in this post are pulled from the American Express Rewards calculator site: https://global.americanexpress.com/rewards/calculator
The worst way to use MR points is to buy merchandise from American Express. 99% of the time, you can find a better value on Amazon or another retailer.
This method values points at .5 cents points per point (CPP), which is worse than redeeming for a statement credit.
The second worst way to redeem Membership Reward points is for statement credits. A common misconception from people who rush into opening Amex cards is that points are worth 1.0 cents when you redeem for credits.
When you redeem points for statement credit, points are valued at .6 CPP.
For example, if you redeem 10,000 points, it’s only worth $60.
If you want cash, there are some other setups we'll talk about later in the post.
When you link your Amex account with merchants to Pay with Points, the typical redemption rate is 0.7 CPP.
Redemption rates may vary based on the retailer, so be sure to check that it’s a good point value rate before redeeming. Be careful here because some platforms like Amazon can auto-fill that you’re using MR points at check out.
The value of gift card redemption depends on the type of gift card you get. In the screenshot below, redemption values vary.
If you redeem points for an Amex cash equivalent gift card, you're probably getting 0.5 CPP.
For stores like Walmart or Best Buy, you can get 0.7 CPP. Other retailers like Home Depot, REI, New Navy, Banana Republic, and most stores are 1 CPP.
Gift cards are not ideal since there are "cash out" paths that get you 1 CPP to 1.25 CPP.
You can then use that money to buy gift cards at a discount or put it on another card and get points back.
When you book travel via the American Express travel portal, flights are generally worth 1 CPP. Other travel like cruises, prepaid hotels, or vacations are usually 0.7 CPP.
Note: using the Amex Travel Portal is NOT the same as using transfer partners.
If you have the Platinum Card from American Express Morgan Stanley edition, there’s the ability to cash out at 1.0 cents per point to your brokerage account.
Once the points hit the brokerage account, you can cash it out anywhere. In the past, there were not any tax consequences since you already earned the points. It should be considered rebates vs. income.
A few things to consider:
Learn more about the Morgan Stanley Platinum Card here, and how to waive the annual fee.
If you have the Platinum Card from American Express Charles Schwab edition, you can transfer MR points out at 1.25 cents per point into your brokerage account.
The benefit is you’re cashing out points for cash via your brokerage account. A few things to consider:
Platinum Business cardholders can redeem MR points for travel and get a 35% rebate when you pay for either first class, business class, or flights with the airline you picked for the travel incidental credit.
Due to the 35% points rebate, the effective value is 1.5 CPP.
For example, let's say you have a $1,540 flight, so you’ll need to redeem 154,000 MR.
For normal people who want a simple travel redemption, this is your best bet.
One of the benefits of the Business Centurion Card is that you can get a 50% rebate on all flights. With the rebate, you can effectively get 2.0 CPP.
Same idea as the Business Platinum Card, but you get a 50% rebate on all flights.
A $2,000 flight would cost 200,000 points, but you get 100,000 points back. It’s effectively spending 100,000 points for a $2,000 flight = 2 CPP.
The flight rebate benefit is not available on the personal Centurion card.
Finally, the best way to use MR points is to redeem through transfer partners. The main consideration here is you need to do a lot of research for optimal redemption rates.
Points are valued at 1.5–3.0 cents per point. Most partners transfer at a 1:1 rate, but some are at 0.8:1. Occasionally, American Express runs promotions for transfer partners where you can get a higher rate.
See a full list of transfer partners here: https://rewards.americanexpress.com/myca/loyalty/us/catalog/view/ptlanding/?tier=PR
Note: Some of the offers/products mentioned below are no longer available.
Citi has a handful of credit card application rules to be aware of to determine intro bonus eligibility. It’s important to understand the 1/8 Rule, 2/65 Rule, 1/90 Rule, and the Citi 24 month rule.
The Citi 1/8 means you can only submit one application every eight days, and additional applications will automatically be rejected.
For example, if you apply to two credit cards in one day, one of them will be automatically rejected. Wait for 8–9 days before trying to apply for the second card.
The second Citi rule to be aware of is 2/65: 2 applications every 65 days, any additional applications will automatically be rejected.
If you wanted to apply for more than one Citi card, the timeline would look like this:
In practice, the applications should probably be more spaced out, but the dates are used to illustrate the rules.
Realistically, you probably don’t want to apply to that many Citi cards in one year because of the bonus rules, which we’ll cover later in the post.
Citi 1/90 only applies to business cards; you can submit one business card application every 90 days.
Business cards also count towards the 1/8 AND 2/65 rules. Business and personal cards are separate applications, unlike other banks.
Some people have been affected by Citi 1/60; one application every 60 days, but not everyone.
Since people have been able to get around this rule, it may only apply to those who don’t have a banking relationship or a thin credit profile.
You can only have six hard inquiries in 6 months, or else you’ll automatically be rejected. The hard inquiries are not Citi specific.
You can only get a bonus for a specific group of cards once every two years. The 2-year clock is not based off when you last applied for a card; it’s also based on product changes and card cancellations.
Example: If you apply for the Hilton Honors in May 2017, you’ll be eligible to receive another Hilton bonus in May 2019. However, if you product change the card in 2018, it resets the bonus clock, and you won’t be eligible for another Hilton bonus until 2020.
The good thing about Citi is you can freely product change cards from different groups. If you have a Costco credit card, you can product change it to a Citi Double Cash card.
Apply to no annual fee + no sign-up bonus cards first, then go for the annual fee + high sign up bonus cards later.
The other benefit of this strategy is that you are building the foundation for your credit history.
If you're looking to apply for cards like the Barclays Uber credit card or the Barclays Arrival+ card, then this post is for you.
1. The first rule to know is that Barclays does not have any hard rules like Chase (5/24), American Express (once in a lifetime bonus), and Citi Bank (1/24). The main thing to know is that you currently can't hold the card to be approved.
2. There are not any rules on the number of credit cards you can have from Barclays; obviously, credit score and income play a huge role here.
3. If there's more than one Barclays card that you're interested in, you can combine multiple applications into one single hard inquiry for same-day applications. Typically, two is recommended.
4. If you currently already have Barclays cards, they'll sometimes reject you if they see that you aren't using them enough. If you're looking to apply for a new one, it's recommended that you take it out of your sock drawer and start using it for at least one month.
5. Most Barclays cards have no annual fee equivalents. This means that you can get the card with the higher bonus (higher expected value in Year 1) and you can downgrade in Year 2 and keep your credit history alive.
For example, Barclays has the $99 annual fee JetBlue Plus card and the no annual fee JetBlue card. After the first year of having the JetBlue Plus, if you aren't getting positive expected value, you can downgrade to the no annual fee JetBlue card.
6. For most Barclays credit card applications, they typically pull from TransUnion. Depending on where you live and who Chase/Amex pulls, this is typically a good thing.
7. Once you get approved, you have 90 days from the approval date, NOT when you receive the card, for the minimum spend. Be sure to mark your calendar for the date you applied for the card to start the 90-day timer.
8. If you apply for a card and you realize that for some reason, you can't hit the minimum spend to get the sign-up bonus, you can cancel within 60 days of the approval date and receive a full refund of the annual fee.
The hard inquiry still stays on your credit score, but if you can't take advantage of the sign-up bonus, it doesn't make sense to pay an annual fee or keep the card.
9. Sign-up bonuses for Barclays branded cards typically post days after the last transaction that's required to meet the minimum spend. For co-branded cards, it's typically a few days after the statement where you hit the minimum spend.
For example, with a Barclays branded card, if you hit the minimum spend requirement in 15 days, you'll typically see the sign-up bonus post on day 18.
On the other hand, with co-branded cards, if you meet the minimum spend requirement in 15 days, you'll have to wait until the first statement closes to see the sign-up bonus in your account.
Note: Some of the offers/products mentioned below are no longer available.
Active duty service members can benefit from luxury cards without the hefty annual fees due to MLA and SCRA. In this post, we'll focus specifically on Chase and American Express.
Chase and American Express are some of the main credit issuers that will waive the annual fees when you call in. Learn more about how to contact each credit issuer in this post. Here's the step-by-step playbook for active duty members.
Month 0 = Grab any secured or student card
Month 12 = Chase options open
Learn more about secured credit cards in this post or the video below.
The alternative to secured cards is a starter card if you qualify depending on your relationship with the bank and/or income level. Learn more about starter cards in this post or the video below.
Important: You only need ONE secured or starter card. Adding more than one will take up a 5/24 slot.
Chase 5/24 is an unwritten rule that states you can only get approved for a Chase credit card if you have opened less than five credit cards from any issuer in the past 24 months. If you have 5 or more, you will be automatically rejected.
Time for a bad analogy...
It's kind of like a bar that will not serve you any liquor if you have 5 (or more) of any alcoholic drinks in the last 2 hours (24 months in our case).
* ALL: Southwest, United, Sapphire, Freedom, and Ink cards
* Also: Marriott (personal), Slate
Again, after 12 months of having any secured or starter card, apply for a Chase card.
Month 0 = Grab any secured or student card
Month 12 = Freedom or Freedom Unlimited
The ideal credit utilization range is 1-10%. If you need to use more than 10%, I recommend pre-paying your statement before it closes and leaving a small balance to pay off later.
For example, if the card statement opens on the first of the month and closes on the last day of the month, pre-pay 95% of the balance around the 20th. When the statement closes, it will report the 5% utilization. Pay off the balance in full after the statement closes.
If you pre-pay the card (push from your bank) on, let's say, Jan 24 for $399.
When the statement closes (Jan 31), utilization = ~1% (excellent).
However, if you don't pre-pay and you used $400 of the $500 credit limit, $400 / $500 = 80% (very poor).
The reason to get a stater card like the Chase Freedom or Chase Freedom Unlimited at the 12-month mark is to build a relationship with Chase. It's hard to get approved for a premium credit card without any rapport because they don't have a profile on you.
After having the Chase Freedom card for at least 2-3 months, I recommend going for the Chase Sapphire Reserve. The Chase Sapphire Reserve is ideal, but if you can't get approved for a $10,000 minimum credit limit, you might have to get the Chase Sapphire Preferred instead.
Worst case, get the Chase Sapphire Preferred, and when your income increases, product change to the Chase Sapphire Reserve after the first year.
[2 slots left after this]
Chase Sapphire Reserve Upgrade Requirements
1. The card being upgraded must be a: Slate, Freedom, Freedom Unlimited, Sapphire or Chase Sapphire Preferred
2. The card must be at least 12 months old
3. You must have the ability to get a credit limit of $10,000
Side note: You can have multiple Chase Sapphire Reserve cards via upgrades but NOT applications.
For example, if you have a Chase Sapphire Reserve already and applied for another one, it will get auto-rejected.
If you have a Chase Sapphire Reserve + Chase Freedom Unlimited, you can upgrade the Chase Freedom Unlimited to a second Chase Sapphire Reserve.
After acquiring the Chase Sapphire card, you have 2 more slots open for Chase cards. There are a few options. Pick 2 from the list or skip them if the cards don't interest you.
a) Chase United MileagePlus Explorer = Welcome offer + free checked bag + priority boarding
b) Chase United Club = United Club access
c) Chase Southwest Priority = Welcome offer + travel credits + discounts on in-flight purchases
d) Chase Freedom and Chase Freedom Unlimited = Complete the Chase Trifecta
e) Chase Marriott Rewards Premier = avoid; One Lane Rule w/ SPG
After finishing off the Chase 5/24 slots, I recommend moving on to American Express and some hotel keeper cards. The Chase Hyatt and Chase IHG cards are not affected by 5/24.
Chase (non-5/24 cards)
a) Chase Hyatt = Intro bonus + keeper (free annual night)
b) Chase IHG = Intro bonus + keeper (free annual night)
American Express Cards
The obvious choice here is the American Express Platinum card because of the great benefits the card offers.
a) American Express Platinum
b) Upgrade Amex Green or Amex PRG to a Platinum in Year 2
c) Other flavors (Schwab, Ameriprise, etc.)
d) Business Platinum
Some people choose to get multiple variations of the Amex Platinum card. Why? You get $200 airline credits and Uber(Eats) credit per card.
Be aware that you can have as many charge cards as you want, but you can only have 5 American Express credit cards at one time.
Amex 5 Credit Card Cap
Below are a few options for the additional American Express credit cards to acquire.
a) SPG = free night (can be upgraded in Y2)
b) SPG Luxury = BETTER free night + $300 Marriott credits
c) Hilton Aspire = free night (any) + $250 airline + $250 Hilton
d) Hilton / Hilton Ascend = bonuses (can be upgraded in Year 2)
e) Delta Platinum = companion certificate
f) Delta Reserve = BETTER companion certificate + Delta Lounge*
*irrelevant w/ Amex Platinum because you can access the Delta lounge when you fly Delta
We've talked about business credit cards in the past, but a few more frequently asked questions have popped up. Here's everything you ever wanted to know about business credit cards.
Who is liable for business credit cards? For most business cards (assuming it's a business card and not a corporate card), even if you use an EIN, they'll pull your credit report using your social security number. Therefore, you are going to be liable for the card. Whenever you apply for a credit card, there is a terms of service you need to agree to.
Individual and Company Liability: You understand that by responding to this offer you agree to be personally responsible, both individually and jointly with the Company, for payment of all balances incurred on all cards and accounts issued pursuant to this application now or whenever such additional accounts may be established in the future.
By submitting this application, you, as an individual and the Authorizing Officer of the Company, (a) are requesting us to open an Account in the name of the Company, (b) are requesting that we issue Card(s) as you direct, (c) are agreeing to be jointly and severally liable with the Company for all charges to the account.
Just like any credit card, you are liable for the expenses and payments. The credit issuers have the right to come after you if you default because you signed the cardmember agreement.
If you issue employees cards, you'll be liable as well. The best practice is to have internal controls set up to monitor transactions.
The main things we're focused on in this post is to optimize the spend you're already doing and getting a signup bonus.
The benefit of having a business credit card is that you can optimize for different categories. Most cards offer 3x and 5x back on categories you typically don't get with personal cards. For example, the Chase Ink Cash card offers 5x back on cable and phone bills.
Another reason why people pursue business credit cards is that they have good intro bonuses that provide out sized value on spend.
The one thing people don't realize is that businesses come in all shape and sizes. Yes, there are corporations and LLCs, but there are also sole proprietorships.
In the state of California, you do not need additional documentation if you operate as a sole proprietor. I've had friends who are thinking of starting side hustles who applied for the Chase Ink Preferred and were successful. They didn't have any income, but they expect to make at least $5,000 this year.
The business card is intended to be used for business purposes, and that the card is being issued to a public or private company including a sole proprietor or employees or contractors of an organization.
In circumstances like a sole proprietorship, it gets a bit foggy. For example, if I was a videographer creating content for other people, but I also use the camera, is that ok?
As long as the expense is justifiable, that's fine to me, but technically it doesn't matter.
I do a lot of reading online for data points, and I have yet to hear of someone getting shut down for making purchases that weren't business expenses. Can it happen? Yes, but I don't think it's likely.
The biggest risk of using your card for nonbusiness expenses isn't getting shut down; it's losing consumer protections.
Whenever you get approved for a new card or do a product change, the credit issuer will send an updated benefits and protections guide.
My biggest concern is black swan event; something that's difficult to predict and can be very costly. A good example is if you rent a car and get into an accident.
Even though your business card might have CDW, you might be in a position where you need to "prove" that the car rental was related to business.
The retail price for an intermediate car like a Honda Civic is $20,000. If you were to get into an accident and the car was declared a total loss, you would be responsible for recovering the car if for some reason the credit card didn't honor CDW.
Again, it's not likely to happen, but I like to be proactive and think of worst case scenarios.
For the most part, business cards don't have an affect on your credit report unless you default on payments. Most business cards can only harm your credit, and not help it.
A lot of people signup for business cards if they're under Chase 5/24 because it doesn't show up on their credit report.
For example, my friend was trying to time getting Southwest Companion Pass. He ended up getting business cards to stay under Chase 5/24 to get the Companion Pass.
Capital One business cards are the exception among major issuers; they'll post on your credit card.
Corporate cards are a whole different ballgame. It requires you to have a corporation with at least three years of financial statements and sometimes tax returns.
Different programs have different requirements for transaction size and what they want to see regarding revenue. My guess is that they're committing an account manager to you and want to make sure that they get positive expected value.
If we play with Amex's online tools, you can get an idea of what they're looking for.
For Amex:
For a company with 1-10 employees, you need $10-$25 million annual revenue for them to recommend corporate cards.
For under <$5 million in annual revenue, even if you have 1000+ employees, they recommend OPEN cards and not corporate cards.
If you're between $5-10 million in revenue, they'll only recommend corporate cards only if you have between 51-100 employees (not 1-10 or 11-50).
1. Visit Google Flights: https://www.google.com/flights
2. Enter your departing city and destination, along with dates.
3. The dates with the cheaper airfare will be in green text. It's typically cheaper to depart on a weekday, but if you have work commitments, then select the days that work for you.
4. Flight prices usually increase one month before the target date, be sure to track the price to see if you're getting a good price. Sign up for email alerts for the flight you want so you can receive an email when there's a good price.
You can see the historical price history for a specific flight.
5. Once you find a good deal on flights, you can save even more if you have the Chase Sapphire Reserve card and book using the Chase Travel Portal.
Alternatively, if you're a Chase Ritz-Carlton cardholder and you're traveling with a friend, you can save $100 on roundtrip domestic airfare. The sale prices are often reflected in the Visa Infinite Discount Air Portal.
In the screenshot below, I was able to book two roundtrip tickets from SFO to LAX for $54 using the Visa Infinite Discount Air Portal (via the Chase Ritz-Carlton card).
If you're more spontaneous and you have a flexible schedule, Scott's Cheap Flights is an awesome resource to get deal alerts.
1. Sign up for Scott's Cheap Flights
2. Keep an eye out for deals that interest you via email. Below is an example of a flight deal.
3. If you have the Chase Sapphire Reserve, flight deals are often reflected in the Chase Travel Portal, so you can save even more when booking with points.
You can use Google Flights to search for cheap airfare on specific dates.
1. Visit Google Flights: https://www.google.com/flights
2. Enter your specific dates and hit the search button.
3. You'll find a map view of airfare.
4. If you have the Chase Sapphire Reserve, flight deals are often reflected in the Chase Travel Portal, so you can save even more when booking with points.
IFTT stands for "if this, then that." Below are a few of my favorite recipes to use for setting up deal alerts. h/t Flyertalk for the IFTTT recipes.
Mileage runs deals alert
https://ifttt.com/applets/169928p-flyertalk-mileage-run-deals-alert
https://ifttt.com/applets/232873p-flyertalk-mileage-run-deals
Premium fare
https://ifttt.com/applets/254587p-flyertalk-premium-fare-new-thread-notification
Glitch fare
https://ifttt.com/applets/269100p-glitch-fare-alerts-from-flyertalk
One of the most frequently asked questions we get is, “how exactly do you use transfer partners?” In this post, we’ll walk through each step from pooling Chase Ultimate Rewards points to making a transfer partner booking.
The first step is to log into your online Chase account and navigate to the bottom left menu to find your Ultimate Rewards balance. Click on the Balance to enter the portal.
The Chase Sapphire Preferred® Card, Chase Sapphire Reserve®, and the Ink Business Preferred® Credit Card are cards that have access to transfer partners.
After you click on the respective credit card, navigate to the top left hamburger button to see a bunch of point redemption options.
Below is a screenshot of the menu with all the point redemption options.
From the menu, click on “Combine Points” and select the card and amount you would like to move. Transfer Ultimate Reward points to the card that has access to transfer partners.
Now that you’ve pooled the points together, it’s time to use transfer partners!
Navigate back to the left-hand menu and select “Transfer to Travel Partners.” Chase has hotel and airline transfer partners.
Before you select a travel partner, be sure that you have a membership ID with them. If you don’t, now is the time to create one before moving on to the next step. Enter the number of points you would like to transfer and submit.
After that, you’re all set! Transfers can be instant or take a few days. In my experience, United and Hyatt have been instant.
The main question is, “why do transfer partners matter?” I talk about 2 cents per point (CPP) in value a lot, and the big reason is transfer partners.
2 CPP really means that you can redeem, say, 5,000 points for $100 in value. In this example, we’ll use Hyatt to illustrate my point.
Hyatt points tend to have the most value for low (1-2) and high end (6+) categories.
The reason for this is that we’re looking at the retail price compared to the number of points needed for a redemption.
For example, let’s look for a hotel in Colorado Springs. From a quick Google search, the lowest price I see is $102/night.
If we click into Orbitz, the total price including taxes and fees is $112.17.
Chase Travel Portal
Jumping into the Chase Travel Portal, if you have the Chase Sapphire Preferred or the Chase Sapphire Reserve, you can transfer 5,000 Ultimate Rewards to Hyatt.
With the Chase Sapphire Reserve, you can redeem UR points for 1.5 CPP, so 5,000 points is $75 in value.
For the Hyatt House in Colorado Springs, you'll need to spend 6,800 points -- 7,400 points -- same $111 range we're seeing from other sites so good value for points -- 1.5 CPP.
Transfer Partners
To get an even better value, if you transfer 5,000 Ultimate Rewards to Hyatt, the redemption will only be 5,000 points. For this property, there are not any extra taxes and fees to pay when you redeem Hyatt points.
Your choices for booking the property are:
If you're redeeming 5,000 points for something that would cost you $112 out of pocket, you’re getting 2.2 cents per point in value.
I've talked about how I recently cancelled my Amex Business Platinum card in past videos, but I wanted to explain my thought process.
To start off with, I got the Amex Business Platinum card last year, and one of the reasons why I applied was that it had less of an impact on my credit score.
When you apply for a credit card, it affects your average age of accounts, and it usually comes with a hard credit inquiry. For example, if you currently only have one credit card and it's exactly two years old, and you apply for another card right now, then your average age of accounts is one year. You'll also get a hard inquiry and increase your total number of accounts.
The card increases your number of accounts, but it decreases your average age of accounts. If you decide to cancel the card, it stays on your credit report for 7-10 years from the date of closure.
The benefit of a business card is that it doesn't affect your average age of accounts or total accounts. You'll still receive a hard inquiry, and if you default on payments, you're still responsible. If you cancel the card, it won't affect your credit score.
For me, this was the best ways to try out the Platinum card without having a negative mark on my credit report. In Year 1, I received positive expected value:
I considered keeping it long-term because at first, they offered a 50% rebate on flights booked through American Express. For example, if you wanted to book a flight at 50,000 MR points, they would give you a rebate of 25,000 MR points.
Earlier this year, they modified the flight rebate perk by lowering to 35%. The lower rebate makes MR points worth 1.25 cents per point.
In Year 2, I would pay the $450 annual fee and only receive one $200 travel credit, making the effective annual fee $250.
When the annual fee hit my account, I tried calling Amex to get a retention offer of at least $250 (13,000 MR points) in value to keep the card, but that didn't happen. I made three calls within a month to try and get a retention offer.
You usually have one month to either downgrade or cancel the card to avoid the annual fee. During my first call, they offered $150 in statement credit. The second call, they didn't give me a retention offer, and in my final call, they offered 5,000 MR points. Again, I'm a firm believer that if you aren't getting positive expected value from a card, you should not keep it.
Since I had the Everyday card that earns Membership Reward cards, I moved the MR points from the Amex Business Platinum card to the Everyday card.
So why did I choose the regular Amex Platinum card instead of the other variations? My reason is that I don't have a use case for the Mercedes- Benz, Goldman Sachs, or Morgan Stanley variations. This left the regular Platinum, Ameriprise, and Charles Schwab.
I didn't go for the Ameriprise variation because I get a lot more value from getting a signup bonus and paying the annual fee.
The reason why I chose to get a personal card instead of keeping the business one is that the effective annual fee of the personal one is cheaper. With the Business card, it's $450 annual fee with $200 travel credit, making the effective annual fee $250. The Personal card's effective annual fee is $150 after $200 in Uber credits and $200 travel credit.
One important note is that the value you get from a card is subjective. For example, if you don't have Uber in your city or if you don't travel often, then you should not get the Amex Platinum. Only get a card if it makes sense for your spending habits and lifestyle.